Custom blankets and throws

Fleece is the lighter, plainer option: a brushed polyester with a consistent surface on both faces, warm without being heavy, and easy to fold into a gift box. It is the practical choice for a stadium giveaway or a conference gift where quantity matters and the blanket needs to travel flat.

Sherpa-backed throws have a smooth face and a deep, curly pile on the reverse, which makes them substantially warmer and considerably more expensive. They read as a real gift in a way plain fleece does not, and they are what you want for a client or a milestone where the recipient is meant to register that some thought went into it.

If you are ordering for two different purposes, order two different blankets rather than compromising on one. The gift blanket and the giveaway blanket are genuinely different products and pretending otherwise usually means overspending on the giveaway and underspending on the gift.

In a corner, small, embroidered. That is very nearly the whole of the advice. A compact corner mark is visible when the blanket is folded, invisible when it is in use, and it signals quality rather than sponsorship. It is the version people keep.

The alternative, a large logo or full-face design, is appropriate for a stadium giveaway where the blanket IS the branding and everyone in the stand having the same one is the point. For a client gift it is a mistake, because it makes the recipient choose between using your gift and having your logo in their living room, and they will choose the cupboard.

Full-face designs are produced by sublimation, which bonds the design into the fibre with no surface layer, so the blanket stays soft. Embroidery is used for corner marks. Heat transfer is available and is the least durable of the three on a pile fabric, so we generally steer away from it.

Blankets are one of the higher-value items in a swag budget and the price is driven almost entirely by the blank rather than the decoration: a sherpa throw costs multiples of a plain fleece one, while a corner embroidery costs the same on either. That means the single biggest decision affecting your budget is which blanket, not what you put on it.

The per-piece price falls with quantity in the usual way, though less steeply than on printed apparel because there is no large one-time setup to spread. For a mixed gifting programme, blankets are usually the anchor item that the rest of the budget is built around.

As a client gift, a blanket works because it is used in a context where nobody is performing for anyone: at home, on a sofa, in winter. That is a genuinely valuable place for a brand to sit, and it is why blankets outperform most desk items for gifting. Pair it with something small and consumable in a box and it becomes a real gift rather than swag. Our client gifts page covers how those boxes are usually built.

As an employee milestone gift, a blanket suits anniversaries and retirements specifically, where the point is that the thing outlasts the employment. Our work anniversary gift ideas cover the wider range.

As a stadium or alumni giveaway, the calculus inverts completely: quantity and visibility matter, plain fleece is the right blank, and a large logo is correct because the whole stand holding the same blanket is the image the programme wants. Different product, different rules, same order form.

Blankets are usually the anchor of a gift box rather than a standalone item, and they pair most often with drinkware and the rest of the desk and event essentials range in a curated set.

For a cold-weather event or an alumni programme, beanies are the other item that gets kept, and they cost a fraction as much.