Cost guide
How much does custom merch cost?
Quick answer
Custom merch costs $5–$32 per item delivered for bulk orders of 50+ pieces — for example, t-shirts $8–$12, hoodies $24–$32, and tote bags $5–$9 each, including decoration, standard US shipping, and duties. Per-unit cost drops 20–35% from 50 pieces to 250+.
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A straight answer with real per-unit ranges by product and quantity — plus what moves the price and how to budget a run. For the full table of current per-unit ranges across every product, see the bulk merch price index.
Example: a 50-piece order
At our 50-unit minimum, the math is simple. Fifty custom t-shirts work out to about 50 × $8–12 = $400–600 all-in — decorated and delivered, US shipping and duties included, plus a one-time setup fee per design. Fifty custom hoodies run about 50 × $24–32 = $1,200–1,600. Per-unit prices fall further at 100 and 250+, and every run is itemized in a free quote.
Custom merch doesn't have a single sticker price — it's quoted per project, because the same hoodie can cost wildly different amounts depending on how many you order, how it's decorated, and how many print locations you use. The ranges below are realistic, decorated per-unit ballparks to help you budget. For the exact figure, our free quote itemizes everything before you commit. Working backward from a total? Try the budget calculator.
Current bulk pricing snapshot
Figures as of July 2026
Delivered per-unit price ranges by quantity for the most-ordered items — decorated, with standard US shipping to one address included. Per-unit cost falls as the run grows.
| Item | 50 units | 100 units | 250+ units |
|---|---|---|---|
| T-shirts | $8–12 | $7–10 | $5–8 |
| Hoodies | $24–32 | $22–28 | $19–25 |
| Quarter-zips | $30–44 | $26–38 | $23–33 |
| Crewnecks | $22–30 | $20–27 | $18–24 |
| Canvas totes | $5–9 | $4–7 | $3–6 |
| Tumblers | $13–20 | $11–17 | $10–15 |
Ranges are decorated, per-unit, delivered ballparks to help you budget — every real order is itemized in a free quote.
Custom merch cost per item at a glance
Typical decorated per-unit price at a 50-piece minimum, delivered (standard US shipping included). Prices fall further at 100 and 250+ — see the full table below.
| Product | Per item at 50, delivered |
|---|---|
| T-shirts | $8–12 |
| Hoodies | $24–32 |
| Canvas totes | $5–9 |
| Caps | $8–14 |
| Tumblers | $13–20 |
| Quarter-zips | $30–44 |
Pricing a t-shirt run specifically? See full custom t-shirt pricing by quantity for per-shirt cost at every tier, setup fees, and bulk breakpoints — this guide keeps the summary; the dedicated page is the deep dive. Placing a large order? Start with bulk custom t-shirts.
Custom merchandise pricing by product and quantity
Last updated
Typical decorated per-unit ranges in USD by quantity — delivered, with standard shipping to one address included. Prices fall as quantity rises. These are estimates for budgeting, not live quotes.
Apparel
| Product | 50 unitsMOQ | 100 units | 250+ units |
|---|---|---|---|
| T-shirts | $8–12 | $7–10 | $5–8 |
| Long-sleeve tees | $11–16 | $9–13 | $7–11 |
| Hoodies | $24–32 | $22–28 | $19–25 |
| Zip-up hoodies | $23–31 | $21–28 | $18–25 |
| Crewnecks | $22–30 | $20–27 | $18–24 |
| Polos | $15–24 | $13–20 | $11–17 |
| Quarter-zips | $30–44 | $26–38 | $23–33 |
| Caps | $8–14 | $7–11 | $5–9 |
| Beanies | $7–12 | $6–10 | $5–8 |
Bags & totes
| Product | 50 unitsMOQ | 100 units | 250+ units |
|---|---|---|---|
| Canvas totes | $5–9 | $4–7 | $3–6 |
| Backpacks | $20–32 | $17–27 | $15–23 |
| Drawstring bags | $2.50–5 | $2–4 | $1.80–3.50 |
| Laptop sleeves | $10–15 | $8–12 | $7–10 |
| Zip pouches | $4–7 | $3.50–6 | $3–5 |
Drinkware
| Product | 50 unitsMOQ | 100 units | 250+ units |
|---|---|---|---|
| Tumblers | $13–20 | $11–17 | $10–15 |
| Water bottles | $12–18 | $10–15 | $9–13 |
| Ceramic mugs | $6–10 | $5–9 | $4.50–7 |
How we calculate these ranges
Each range is built cost-up from real wholesale blank costs plus decoration (screen print or embroidery) and one-time setup, then reconciled against the live quotes our configurator produces — so the figures here match what you'd actually be quoted, not a marked-up retail list. Every figure is delivered: it includes the blank, decoration in one location, setup spread across the run, and standard shipping to a single US address. Additional print locations, premium blanks, full-color/DTG work, and per-recipient kitting sit above these ranges. Reviewed and updated June 26, 2026.
Want your exact configuration? Open the design studio's cost calculator to pick your product, quantity, and print and see the delivered range instantly.
Costing a specific run? See the all-in breakdown for 50 custom t-shirts, 100 custom t-shirts, 250 custom t-shirts, or 100 custom hoodies.
Get an itemized quote for your exact run
Ranges only get you so far. Leave your email and we'll send a free, itemized quote for your products, quantity, and decoration — shipping included, no obligation.
Prefer to build it now? Start a full quote.
Which decoration method is cheapest?
Screen printing is the cheapest decoration method at volume, because its one-time screen setup spreads across the whole run. Embroidery costs more per piece and adds a digitizing setup, but reads premium and lasts for years; heat transfer and digital (DTG) printing skip screen setup, which suits smaller runs and detailed, full-color art. The method follows the artwork, not the budget alone.
| Method | Best for | One-time setup | Relative cost per piece |
|---|---|---|---|
| Screen print | Bold, few-color logos and large graphics at volume | One screen per color | Lowest at volume |
| Heat transfer | Smooth, full-color art on smaller runs | Low — printed film, no screens | Low setup, higher per piece than screen at volume |
| Embroidery | Premium left-chest logos on polos, quarter-zips, caps | One-time digitizing per design | Higher per piece; premium finish |
| Digital / DTG print | Detailed, photographic, or all-over designs | None | Priced to the artwork; little volume break |
For a closer look at the two most common methods, see screen printing vs. embroidery.
What drives the price of custom merch?
Quantity
The biggest lever by far. One-time setup is spread across the run, so per-piece cost drops steadily as you order more — often 25–40% cheaper per unit at 250 pieces versus 50.
The base product
A heavyweight, premium garment costs more than a basic one — and is worth it for items meant to be kept. The undecorated product is the floor your decorated price builds on.
Decoration method
Screen printing is cheapest at volume; embroidery carries a digitizing setup and higher per-piece cost; full-color and DTG suit detailed art but cost more per unit. The method follows the artwork.
Print locations
Each additional print location (left chest plus a full back, say) adds setup and cost. A single-location logo is the most economical.
Kitting & shipping
Packing items into kits and shipping per recipient (rather than to one address) adds handling cost — worth it for onboarding and gifting, but a factor to budget for.
Pricing a specific item? See our dedicated custom t-shirt pricing and custom hoodie pricing pages. Want to go deeper still? See our guides on custom hoodie costs, custom polo costs, bulk t-shirt pricing, and merch budgets and minimums. Working out quantity? See how many shirts to order and print-on-demand vs bulk. Unsure on a term? The glossary explains setup fees, MOQs, and more, or call us at (737) 253-8727.
Custom merch cost FAQ
- How much does custom merch cost?
- Custom merch costs $5–$32 per item delivered for bulk orders of 50+ pieces — t-shirts $8–$12, hoodies $24–$32, tote bags $5–$9, and caps $8–$14 each, with decoration, standard US shipping, and duties included. Per-unit cost drops 20–35% from 50 pieces to 250+, and every order is itemized in a free quote.
- How much do custom t-shirts cost in bulk?
- Bulk custom t-shirts cost about $8–$12 per shirt at a 50-shirt minimum, dropping to $7–$10 at 100 and $5–$8 at 250+ — delivered, with standard US shipping included. The per-shirt price falls as quantity rises because the one-time screen setup spreads across more shirts. See our full custom t-shirt pricing for a per-quantity breakdown.
- How much does it cost to make 50 custom t-shirts?
- Making 50 custom t-shirts costs roughly $400–$600 all-in — that's 50 shirts × $8–$12 each, decorated and delivered with US shipping and duties included, plus a one-time setup fee per design. Ordering 100 lowers it to about $7–$10 per shirt. Every 50-piece run is itemized in a free, no-obligation quote.
- How much does it cost to make 50 custom hoodies?
- A run of 50 custom hoodies typically lands around $24–$32 per piece decorated and delivered (shipping included), or roughly $1,200–$1,600 total, depending on the product, decoration method, and number of print locations. Ordering 100+ brings the per-piece cost down toward $22–$28. We itemize every quote so you see exactly what drives the number.
- How much do the most popular custom items cost per piece?
- At a 50-piece minimum, delivered (shipping included): t-shirts run $8–$12, hoodies $24–$32, tote bags $5–$9, and caps $8–$14 — each dropping further at 100 and 250+. For a deep dive on tees, see our custom t-shirt pricing guide; for hoodies, our custom hoodie cost guide.
- What is the customisation fee for custom clothing?
- Customising clothing has two cost parts: a one-time setup fee per design (a screen burned per print color, or a digitized embroidery file) charged once — not per piece — plus a per-piece decoration cost already folded into our delivered ranges. Reorders of the same artwork usually skip setup. Every quote itemizes both so nothing is hidden.
- How does custom merchandise pricing work?
- Custom merchandise pricing is per-project, driven mainly by quantity, the base product, decoration method, and number of print locations. Your Merch Factory quotes delivered per-unit prices — from $5–$32 per item on most bulk apparel at 50+ pieces — with shipping and duties included and no separate shipping line. See the price table above for figures by product and quantity.
- Why does the per-piece price drop when I order more?
- Most decoration has a fixed setup cost — burning a screen per color, or digitizing an embroidery file. That cost is the same whether you make 50 pieces or 500, so spreading it across a larger run lowers the cost of each individual piece. Quantity is the single biggest lever on price.
- Are there setup fees on top of the per-unit price?
- Often, yes — a one-time setup fee per design covers preparing your artwork for production (a screen per color, or an embroidery stitch file). It's charged once, not per piece, and on reorders of the same artwork it's usually already done. Your quote breaks this out clearly.
- What's the minimum order for custom merch?
- Most items start at our 50-unit minimum, which keeps per-piece pricing sensible while the decoration is set up. Some items, like stickers, have lower minimums. Tell us your quantity and we'll confirm exactly what's possible.
- Is the mockup and quote really free?
- Yes — mockups and quotes are always free and carry no obligation. You see a visual proof and an itemized price before committing a cent, and nothing is produced until you approve it.
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